About us

ViCentra B.V. is active in designing simple, beautiful, and effective solutions for people living with diabetes. The company combines technological innovation with human-centered design to empower individuals with more freedom and confidence in managing their health. Their mission is to make living with diabetes easier, and they are committed to values such as being bold, building trust, focusing on the customer, and delivering excellence.

Job description

As a Director of Marketing, you will lead ViCentra's European marketing function across all current and future EMEA markets, driving commercial success for the Kaleido hybrid closed-loop insulin patch pump system and its associated digital health ecosystem. You will build and execute a pan-EU marketing strategy, develop a high-performing team of country and functional marketing managers, and ensure brand and commercial consistency across Germany, France, and the Netherlands.

• Own and execute the annual EU marketing strategy for the Kaleido system, aligning market-specific plans across Germany, France, The Netherlands, and pipeline markets
• Lead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with global upstream strategy, the product roadmap, and regulatory timelines
• Lead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of our market expansion
• Safeguard brand consistency across EU markets, overseeing pan-EU assets, HCP and patient content, digital presence, and ViCentra's presence at key congresses (ATTD, EASD)
• Provide strategic direction to country Marketing Managers, ensuring well-resourced local plans and overseeing market entry in new markets
• Serve as the senior marketing point of contact for distribution partners (PSADs, Mediq, Spezimed), aligning country activity with Market Access and Sales
• Own the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan across markets
• Track EU market and competitive intelligence, turning insights into strategic recommendations for the VP Global Marketing and senior leadership

Relevant work experience

• Ten or more years of progressive marketing experience in MedTech, medical devices, or digital health, including at least five years at a senior or director level
• Demonstrated experience leading EU multi-market marketing functions, ideally within insulin pump, AID, CGM, or diabetes care
• Proven track record building and developing high-performing marketing teams across multiple countries and cultures
• Experience with new market entry strategy and execution in EU healthcare markets, including reimbursement and distributor commercial models
• Deep understanding of HCP and patient marketing in Type 1 diabetes or a closely adjacent therapeutic area
• Strong digital marketing credentials across CRM, SEO/SEA, social media, email, and data analytics

Skills required for the job